Last Updated: July 2026
1. INTRODUCTION
Bellar LLC ("we," "us," "our," or "Company") is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your
information when you visit our website bellar.co and interact with our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
2. INFORMATION WE COLLECT
We collect information in several ways:
A. INFORMATION YOU PROVIDE DIRECTLY:
- Email address (when you join our waitlist)
- Name (optional, for personalization)
- Shipping address (when you place an order)
- Payment information (processed through secure payment providers)
- Feedback, inquiries, or messages you send us
B. INFORMATION COLLECTED AUTOMATICALLY:
- Browser type and operating system
- Pages visited and time spent on site
- Referring website
- IP address
- Cookie data (see section 6)
C. INFORMATION FROM THIRD PARTIES:
- Analytics providers (Google Analytics)
- Payment processors (Stripe, PayPal, etc.)
- Email service providers (Mailchimp, Klaviyo, etc.)
3. HOW WE USE YOUR INFORMATION
We use the information we collect to:
✓ Manage your account and process orders
✓ Send you marketing emails and updates about Bellar
(you can unsubscribe at any time)
✓ Respond to your inquiries and customer service requests
✓ Improve our website, products, and services
✓ Analyze usage patterns and trends
✓ Comply with legal obligations
✓ Personalize your experience
✓ Send transactional emails (order confirmations, shipping updates)
4. SHARING YOUR INFORMATION
We do NOT sell your personal information to third parties.
We MAY share your information with:
- Payment processors (to process transactions)
- Shipping partners (to deliver orders)
- Email service providers (to send newsletters and updates)
- Analytics providers (Google Analytics — anonymized)
- Legal authorities (if required by law)
All third-party service providers are contractually obligated to keep your
information confidential and secure.
5. DATA RETENTION
We retain your personal information for as long as:
- Your account is active
- Necessary to fulfill our obligations to you
- Required by law
You can request deletion of your data at any time (see section 9).
6. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies to:
- Remember your preferences
- Understand how you use our site
- Track marketing campaigns
Types of cookies:
- Essential cookies (required for site functionality)
- Analytics cookies (Google Analytics — anonymized data)
- Marketing cookies (to show you relevant ads)
You can disable cookies in your browser settings, though this may affect
site functionality.
7. DATA SECURITY
We implement industry-standard security measures to protect your information:
✓ SSL/TLS encryption for data in transit
✓ Secure payment processing (PCI-DSS compliant)
✓ Limited access to personal data (employees only as needed)
✓ Regular security updates and monitoring
However, no method of transmission over the Internet is 100% secure.
We cannot guarantee absolute security of your data.
8. LEGAL BASIS FOR PROCESSING (GDPR COMPLIANCE)
If you are located in the European Union or UK, we process your data based on:
- Your consent (when you join our waitlist or subscribe to emails)